3 Common Mistakes New Businesses Make

3 Common Mistakes New Businesses Make

MISTAKE #1 MONEY SOLVES EVERYTHING

Let’s start with a dose of reality. Most start-ups fail. Two recent articles, one by Forbes and one by Fortune, cited a 90% failure rate of start-ups. And top Harvard Business School lecturer, Shikhar Ghosh, confirms that 75% of U.S. venture-backed firms don’t even return investors’...
“You can fool some of the people all of the time. You can fool all of the people some of the time. But you can’t fool all of the people all of the time.” – Abraham Lincoln

“You can fool some of the people all of the time. You can fool all of the people some of the time. But you can’t fool all of the people all of the time.” – Abraham Lincoln

RE-WRITING HISTORY – NOT!

Whether your brand is personal or a can of beans, your brand promise is not what you say it is, it’s what you have demonstrated over time to your customers. It’s what they say it is! It’s their experience that counts more that any marketing campaign....