January is a Critical Month for CPG Brand Builders

January is a Critical Month for CPG Brand Builders

MAKING THE CUT

Happy New Year! January and February are the months when the Big Chains look at your sales for the past year and decide whether to discontinue (“DC”) your products or leave them in for another year. This is why it’s so important to push for displays... read more
Pioneers Have to Break the Ice but are the First to Benefit

Pioneers Have to Break the Ice but are the First to Benefit

FASTER HORSES!

Henry Ford once said, “If I had asked people what they wanted, they would have said, ‘Faster Horses!’” The trouble with trying to sell something new to the market has always been the same: Is the market ready for your solution? Or better yet, does the... read more
Americans Are Getting a Crash Course in Distribution Management

Americans Are Getting a Crash Course in Distribution Management

THE BACKBONE OF OUR STANDARD OF LIVING

COVID-19 vaccines have been developed! YAY! They have been produced and approved! YIPPEE! They are sitting in the warehouse. WAIT! WHY CAN’T I GET IT NOW? As CPG brand building advisors with real world experience on how to build a successful brand, we are taking a... read more
Tell a Story to Build Your Brand

Tell a Story to Build Your Brand

THEY BOUGHT THE STORY

Our business, like many businesses, was totally dependent on sales. At first we thought our customers, who were distributers, retailers and the general public, would be swayed by superior features and benefits, and, to a degree, they were. But when our sales really began to take... read more
We Connect with Someone Who We Believe is Being Authentic with Us

We Connect with Someone Who We Believe is Being Authentic with Us

WHO ARE YOU?

It used to be all about features and benefits, pricing and programs. And it still is to a degree. But now there is a growing preference to do business with companies and brands who are transparent, credible, and socially conscious. In other words, authentic. Merriam-Webster offers... read more
Make Friends with People in “Low” Places to Understand Distribution

Make Friends with People in “Low” Places to Understand Distribution

DIRT UNDER THEIR FINGERNAILS

We had no money. We had no knowledge of the industry. So how did Barefoot Wines become the blockbuster that it is today? Distribution management! True Grit Distribution is the life blood of consumer products. Regrettably, it is often overlooked by consumer brand builders in favor... read more
Increase Your Audience and Make a Permanent Impression with Audio Theatre

Increase Your Audience and Make a Permanent Impression with Audio Theatre

CONVENIENT AND EFFECTIVE

“There should be no doubt that the future of marketing and social media will have a strong audio component.” That is according to Entrepreneur Leadership Network Contributor, Peter Harengel. The Next Big Thing Harengel points out that, “Just as marketers and regular social media users perfected the art... read more
Tell Your Story With an Experienced and Award-Winning Team

Tell Your Story With an Experienced and Award-Winning Team

THEY’VE DONE IT BEFORE

If you are considering bringing your business story to life in an audio theatre production, you want to make sure that you are engaging with the right team. After all, this is an investment in time and money that will provide you returns for generations. You... read more