THEY’VE DONE IT BEFORE
If you are considering bringing your business story to life in an audio theatre production, you want to make sure that you are engaging with the right team. After all, this is an investment in time and money that will provide you returns for generations. You... read more
MISTAKE #3 SOMEONE ELSE WILL DO IT
This is the third installment in a three part series on common mistakes businesses make. They are all based on popularly held misconceptions. In the first two installments we examined the first mistake, thinking that all you need is money, and the second mistake, thinking that... read more
MISTAKE #2 THE BETTER MOUSE TRAP
Due to all the upheaval these days involving the economy, the virus, and the environment, it’s no wonder that so many folks are reconsidering their future. Many are thinking about starting their own businesses to address these challenges. Many have been thinking about starting their own... read more
MISTAKE #1 MONEY SOLVES EVERYTHING
Let’s start with a dose of reality. Most start-ups fail. Two recent articles, one by Forbes and one by Fortune, cited a 90% failure rate of start-ups. And top Harvard Business School lecturer, Shikhar Ghosh, confirms that 75% of U.S. venture-backed firms don’t even return investors’... read more
DON’T BE CONSPICUOUS BY YOUR ABSENCE!
For over a decade we have been warning CPG companies that the day was coming soon when consumers generally will rate your brand on its ecological friendliness. Well, that day is here! Timely Messaging What does your brand, your label, your signage, and your branding say... read more
I CAN IDENTIFY!
What anchors your brand in the minds of your investors, vendors, employees, and customers? Is it your logo, your slogan, your imagery? We think the most powerful brand anchor is your brand story! It is through your story, that folks learn about you, what you stand... read more
THE BOX STOPS HERE!
For years, fulfillment companies and on-line marketers have left it to the consumer to dispose of their delivery packaging, mostly cardboard and plastic. In the days before the virus, when most consumers would leave their homes and physically shop, they first got paper bags, then plastic... read more
“IT FEELS LIKE A PRISON!”
Many companies are already planning to eventually bring their remote employees back to the corporate offices. Interestingly, productivity has not taken a hit with work-from-home. So why bring them back to the office? Perhaps, now employers feel their employees can work more safely back at the... read more