Pandemic Mentality Drives Older BIG Brand Growth …At First
According to Thomas Heath writing for the Washington Post, an interesting anomaly is taking place in the brand world. Older big brands are taking off …again. This is a trend we didn’t see coming, but we should have. When people are uncertain they seem to gravitate...
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9 Re-Branding Considerations for the Pandemic
Due to a lack of foresight, leadership, and national commitment, unfortunately, the coronavirus and its consequences will be with us for a long time. What does this mean for business and more specifically, how your brand is perceived? Simply, is it viewed as a necessity or...
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Personalized Attention Makes a Comeback
CRAVING REAL TIME INTERACTION
Whether it’s a phone call from someone you know or a video chat with a familiar person, the cloistering of society has opened the door for real time communication. We all now need live acknowledgement that we are important enough to spend exclusive time with. There...
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The Novel Coronavirus Spotlights Opportunities for New CPGs
BACK TO BASICS
It’s clear that the direct-to-consumer business just got a big shot in the arm from the shelter-in-place orders that many of us are now living under. Even though these restrictions are temporary, they have trained many new consumers to use online services to order their CPGs...
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The Corona Virus Reminds Us Again Why There Is No REAL B2B
IT’S B2B2B2C!
You’d think that the Great Recession, only 10 years ago, would have made it clear that the businesses that thought they were somehow insulated because they were B2B …weren’t! They took a big hit with everybody else because the business they were selling to was selling...
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The Best Form of Brand Building is Community Service
NOW IS THE TIME FOR ALL GOOD BRANDS TO COME TO THE AID OF THEIR COUNTRY!
All the time, money, and effort you have put into building your brand pales in comparison to the good will and brand recognition you garner by stepping up to the plate right now during this time of need. We clearly don’t have enough protective gear. We...
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VinoPRO‘s Relationship-Selling Solution Provides Help to Wineries During COVID-19 Shutdowns
SELLING WINE BY PHONE
“We are hiring!” says Jeff Stevenson, who runs a wine marketing business called VinoPRO, Inc. that focuses on remote sales. “We literally had our single largest sales day of the year last Wednesday!” As reported in The Wall Street Journal by Jon Hilsenrath, contrary to most...
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10 Tips for Video Conferencing Etiquette
We often say, “Face time beats Facebook” and “High touch beats high tech,” but we don’t always have the luxury to meet everyone in person. Especially now, with the “Shelter-in-Place”, and, “Stay-Home” orders to prevent the spread of COVID-19. That’s why we recommend Zoom, GoToMeeting, Skype,...
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