I CAN IDENTIFY!
What anchors your brand in the minds of your investors, vendors, employees, and customers? Is it your logo, your slogan, your imagery? We think the most powerful brand anchor is your brand story! It is through your story, that folks learn about you, what you stand... read more
THE BOX STOPS HERE!
For years, fulfillment companies and on-line marketers have left it to the consumer to dispose of their delivery packaging, mostly cardboard and plastic. In the days before the virus, when most consumers would leave their homes and physically shop, they first got paper bags, then plastic... read more
“IT FEELS LIKE A PRISON!”
Many companies are already planning to eventually bring their remote employees back to the corporate offices. Interestingly, productivity has not taken a hit with work-from-home. So why bring them back to the office? Perhaps, now employers feel their employees can work more safely back at the... read more
“I LOVE WHAT MY COMPANY STANDS FOR!”
“As of late June (2020), 42% of the US labor workforce was working from home, and a third was unemployed – making it a work-from-home economy.” That, according to Alexandra Marvar writing for Biznow. She goes on to add, “During that time, TopResume monitored job satisfaction... read more
I RECOMMEND THIS BRAND!
The pandemic has resulted in many businesses closing. Many are hanging on by a thread. Others have been turned upside down. And many more have lost customers and sales. What can you do about it? Some may advise you to advertise more. That can be effective.... read more
TINY FACES ARE LESS REAL!
Just like everybody else these days, we are being thrust into virtual conferences. We had them before the virus, but now they are mandatory. Unfortunately, this situation was thrust upon us so fast that we didn’t have time to develop and agree upon a set of... read more
JUMP ON IT!
In the 1960’s and 70’s it was determined that it would be a whole lot cheaper to seal all the windows in most commercial buildings. Basically, no fresh air - except from the air that was added to the HVAC systems from the outside. That was... read more
“You can fool some of the people all of the time. You can fool all of the people some of the time. But you can’t fool all of the people all of the time.” – Abraham Lincoln
RE-WRITING HISTORY – NOT!
Whether your brand is personal or a can of beans, your brand promise is not what you say it is, it’s what you have demonstrated over time to your customers. It’s what they say it is! It’s their experience that counts more that any marketing campaign.... read more