When we started Barefoot Wine, we spent a lot of time in our car. We live north of San Francisco but had customers all over the country. We would often drive south to Los Angeles, San Diego, north to Portland and Seattle, and east to Reno,... read more

While many politicians give lip service to effecting change in the wake of the brutal George Floyd murder, a recent article appearing in Forbes offers an effective prescription. It’s a prescription we believe to be the most effective and have been advocating for decades: “Voting with... read more

“Cosmo is the love of the neighborhood!” Regular Rounds When we invited our artist friend, who lives a half mile down the lane, over (at a social distance, of course) we thought we were introducing him to Cosmo for the first time. We were surprised when... read more

We have some friends and colleagues in business who say, “I don’t want to speak out because it will be seen as political and then my site will attract trolls.” But at some point it is in their business’s best interest to speak out. Now is... read more

Due to poor planning, incompetency, ignored warnings, and political maneuvering, the virus got a major hold on the world’s population. It wasn’t nipped in the bud or addressed in time. The result has been the overwhelming of medical facilities New York, Spain, and Italy. Once they... read more

During the four years of WWII, our predecessors demonstrated a national and international resolve to overcome the enemy. The population was of a single mind. The leadership, direction, and exemplary messaging were consistent. Major sacrifices were made by everyone. People looked out for each other. Personal... read more

According to Thomas Heath writing for the Washington Post, an interesting anomaly is taking place in the brand world. Older big brands are taking off …again. This is a trend we didn’t see coming, but we should have. When people are uncertain they seem to gravitate... read more

Due to a lack of foresight, leadership, and national commitment, unfortunately, the coronavirus and its consequences will be with us for a long time. What does this mean for business and more specifically, how your brand is perceived? Simply, is it viewed as a necessity or... read more