Stop Trying to Have Virtual Conferences on Your Phone

Stop Trying to Have Virtual Conferences on Your Phone

TINY FACES ARE LESS REAL!

Just like everybody else these days, we are being thrust into virtual conferences. We had them before the virus, but now they are mandatory. Unfortunately, this situation was thrust upon us so fast that we didn’t have time to develop and agree upon a set of... read more
Un-Masking Opportunities in a Crisis

Un-Masking Opportunities in a Crisis

JUMP ON IT!

In the 1960’s and 70’s it was determined that it would be a whole lot cheaper to seal all the windows in most commercial buildings. Basically, no fresh air - except from the air that was added to the HVAC systems from the outside. That was... read more
“You can fool some of the people all of the time. You can fool all of the people some of the time. But you can’t fool all of the people all of the time.” – Abraham Lincoln

“You can fool some of the people all of the time. You can fool all of the people some of the time. But you can’t fool all of the people all of the time.” – Abraham Lincoln

RE-WRITING HISTORY – NOT!

Whether your brand is personal or a can of beans, your brand promise is not what you say it is, it’s what you have demonstrated over time to your customers. It’s what they say it is! It’s their experience that counts more that any marketing campaign.... read more
Your Customers Want You to Stand Up or Stand Down

Your Customers Want You to Stand Up or Stand Down

ARE YOU CONSPICUOUS BY YOUR SILENCE?

It used to be, just a few years ago, that companies didn’t want to take sides on what they saw as “political” issues. But basic rights, like the right to life, liberty, and the pursuit of happiness, have been documented as far back as the Declaration... read more
It’s Past Time for a Green Economy!

It’s Past Time for a Green Economy!

BACK TO WORK

The unemployment and consequent recession heaped on our economy by the pandemic and the mounting climate crisis has us all facing new priorities. From a strictly business standpoint, we must redefine our values, create new jobs and survive these existential threats. The climate crisis is not... read more
“Show Them Who You Are Before You Show Them What You’ve Got!” -Jeffery Madoff, Author and Playwright 

“Show Them Who You Are Before You Show Them What You’ve Got!” -Jeffery Madoff, Author and Playwright 

THE BUY BUTTON

Some old-fashioned values are making a comeback during this COVID crisis. Our priorities have changed. Being indefinitely sequestered has made folks more skeptical about who they choose to do business with. Before the shutdowns, there was so much noise out there that it was almost impossible... read more
Entrepreneurship is an Alternative to Unemployment

Entrepreneurship is an Alternative to Unemployment

THE ROAD MAP

We have written extensively over the years on business, especially on our own experiences and the lessons we learned building the famous Barefoot Wine brand. Now, due to the coronavirus and the associated massive unemployment, more people than ever are considering starting their own businesses. Many... read more
When It Comes to Shelf Signage, Size Matters!

When It Comes to Shelf Signage, Size Matters!

CAN YOU SEE IT FROM FOUR FEET AWAY?

So, you are fortunate enough to get your CPG product on the retail shelf. Now you have an opportunity to be discovered by shoppers, but they have got to see you and you’d better have a compelling message. Because retail shelf space is so limited, you... read more