Entrepreneurship is an Alternative to Unemployment

Entrepreneurship is an Alternative to Unemployment

THE ROAD MAP

We have written extensively over the years on business, especially on our own experiences and the lessons we learned building the famous Barefoot Wine brand. Now, due to the coronavirus and the associated massive unemployment, more people than ever are considering starting their own businesses. Many... read more
When It Comes to Shelf Signage, Size Matters!

When It Comes to Shelf Signage, Size Matters!

CAN YOU SEE IT FROM FOUR FEET AWAY?

So, you are fortunate enough to get your CPG product on the retail shelf. Now you have an opportunity to be discovered by shoppers, but they have got to see you and you’d better have a compelling message. Because retail shelf space is so limited, you... read more
Support Your Local Businesses – Quick, While You Still Can! 

Support Your Local Businesses – Quick, While You Still Can! 

LAST CHANCE!

Due to a toxic combination of short-sighted selfishness, lack of national leadership, and outright incompetence on many levels, we are about to lose one of the foundations of our economy, Small Business. Small Business is responsible for most of the jobs, most of the choices, and... read more
Now, Everybody Change Lanes!

Now, Everybody Change Lanes!

MAKING THE MOVE

We recently had friends who are in the real estate business over for a socially distant dinner at our place. They have been in business for thirty years buying and selling properties for their hundreds of clients in San Francisco and Sonoma County. They said, in... read more
They Don’t Buy Your Value Proposition, They Buy Your People!

They Don’t Buy Your Value Proposition, They Buy Your People!

PERSONALIZED ATTENTION

With the virus, we have all been rocketed, kicking and screaming, into the future of a remote work force. We were headed there anyway. The problem is, we are not evolving into it in a thoughtful and experienced way like we could have done over time.... read more
Road Trips Are Back! Take Audio Theatre Along for the Ride!

Road Trips Are Back! Take Audio Theatre Along for the Ride!

TURN YOUR CAR INTO A THEATRE!

When we started Barefoot Wine, we spent a lot of time in our car. We live north of San Francisco but had customers all over the country. We would often drive south to Los Angeles, San Diego, north to Portland and Seattle, and east to Reno,... read more
Consumers Vote With Their Pocketbooks

Consumers Vote With Their Pocketbooks

TAKE A STAND …WHILE YOU CAN!

While many politicians give lip service to effecting change in the wake of the brutal George Floyd murder, a recent article appearing in Forbes offers an effective prescription. It’s a prescription we believe to be the most effective and have been advocating for decades: “Voting with... read more
5 Lessons We Can Learn From The “Brand” COSMO!

5 Lessons We Can Learn From The “Brand” COSMO!

FELINE WISDOM

“Cosmo is the love of the neighborhood!” Regular Rounds When we invited our artist friend, who lives a half mile down the lane, over (at a social distance, of course) we thought we were introducing him to Cosmo for the first time. We were surprised when... read more