Road Trips Are Back! Take Audio Theatre Along for the Ride!

Road Trips Are Back! Take Audio Theatre Along for the Ride!

TURN YOUR CAR INTO A THEATRE!

When we started Barefoot Wine, we spent a lot of time in our car. We live north of San Francisco but had customers all over the country. We would often drive south to Los Angeles, San Diego, north to Portland and Seattle, and east to Reno,... read more
Consumers Vote With Their Pocketbooks

Consumers Vote With Their Pocketbooks

TAKE A STAND …WHILE YOU CAN!

While many politicians give lip service to effecting change in the wake of the brutal George Floyd murder, a recent article appearing in Forbes offers an effective prescription. It’s a prescription we believe to be the most effective and have been advocating for decades: “Voting with... read more
5 Lessons We Can Learn From The “Brand” COSMO!

5 Lessons We Can Learn From The “Brand” COSMO!

FELINE WISDOM

“Cosmo is the love of the neighborhood!” Regular Rounds When we invited our artist friend, who lives a half mile down the lane, over (at a social distance, of course) we thought we were introducing him to Cosmo for the first time. We were surprised when... read more
5 Reasons Businesses Must Speak Out Against Racist Police Violence

5 Reasons Businesses Must Speak Out Against Racist Police Violence

SILENCE = PERMISSION

We have some friends and colleagues in business who say, “I don’t want to speak out because it will be seen as political and then my site will attract trolls.” But at some point it is in their business’s best interest to speak out. Now is... read more
The Economy is Awakening with Starts and SPITS!

The Economy is Awakening with Starts and SPITS!

DON’T SPRAY ME!

Due to poor planning, incompetency, ignored warnings, and political maneuvering, the virus got a major hold on the world’s population. It wasn’t nipped in the bud or addressed in time. The result has been the overwhelming of medical facilities New York, Spain, and Italy. Once they... read more
The Greatest Generation- A Brand We Should All Emulate

The Greatest Generation- A Brand We Should All Emulate

WE CAN DO THIS!

During the four years of WWII, our predecessors demonstrated a national and international resolve to overcome the enemy. The population was of a single mind. The leadership, direction, and exemplary messaging were consistent. Major sacrifices were made by everyone. People looked out for each other. Personal... read more
Pandemic Mentality Drives Older BIG Brand Growth …At First

Pandemic Mentality Drives Older BIG Brand Growth …At First

I WANT SOMETHING I KNOW!

According to Thomas Heath writing for the Washington Post, an interesting anomaly is taking place in the brand world. Older big brands are taking off …again. This is a trend we didn’t see coming, but we should have. When people are uncertain they seem to gravitate... read more
9 Re-Branding Considerations for the Pandemic

9 Re-Branding Considerations for the Pandemic

YOU NEED THIS NOW!

Due to a lack of foresight, leadership, and national commitment, unfortunately, the coronavirus and its consequences will be with us for a long time. What does this mean for business and more specifically, how your brand is perceived? Simply, is it viewed as a necessity or... read more