How to Recognize Opportunity (and Make It Sustainable)
KNOCK! KNOCK!
We often hear, “Follow your passion” as the universal prescription for happiness and success. But we say “Follow your opportunity, passionately” as a more plausible road to success. Opportunities abound! The key is to find a way to take advantage of them using your passion. So...
Don’t Hurt Your Brand Image with Single-Use Containers
LOOK WHO’S AT THE TOP THE HEAP!
When you brand single-use containers, you are signing your own garbage. These “brand impressions” last long after the marketing process ends. But does the pollution of the beaches and the oceans benefit your brand image? Or does it broadcast that your brand condones the proliferation of...
Brand Builders Save Money with Worthy Cause Marketing
A DIFFERENT FORM OF ADVERTISING
Deductions for charitable giving will be significantly reduced in the coming years. Does this mean that the worthy causes that are the recipients of philanthropy will have to get by on less? How can companies afford to support non-profits given this situation? Even without the existing...
Build Your Brand by Partnering with Non-Profits
ONCE IN A BLUE MOON
The Blue Partnership Blue Moon Brewing Company, part of Miller-Coors, has partnered with the non-profit League to Save Lake Tahoe. The co-promotion takes many forms and is a comprehensive co-branding program. It includes in-store display pieces, on-line videos, beach clean-ups, and even a sweepstakes for a...
Increase Your Brand Awareness with Goodwill toward Your Community
PUTTING THE “WORTHY” INTO “CAUSE MARKETING”
The Ubiquity of Cause Marketing Today the term “cause marketing” has become an overused buzzword. Like “green washing,” much of the substance seems to be lost in the term. Some companies deliver “cause marketing” with a check and a “good luck with that.” Then they are...
Joining Forces with Cause Marketing Forum
