Joining Forces with Cause Marketing Forum

We developed what we called “Worthy Cause Marketing” growing the Barefoot Wine brand. Our lack of funds forced us to be creative, and in the process, we discovered a way to get the word out on Barefoot Wines and make the world a better place at the same time.

Cause Marketing Forum is the country’s leading advocacy group for Cause Marketing. They asked us to give a webinar about how Barefoot used Worthy Cause Marketing instead of advertising to become a national Best Seller. Our goal is to use the Barefoot Wine case study to encourage other businesses to use this method. We’ve seen numbers in upwards of $100 Billion for what the country spends on advertising each year. What if just 10% of that was spent on Worthy Cause Marketing? If you missed our recent Cause Marketing Forum webinar, you can access the recording here.