We developed what we called “Worthy Cause Marketing” growing the Barefoot Wine brand. Our lack of funds forced us to be creative, and in the process, we discovered a way to get the word out on Barefoot Wines and make the world a better place at the same time.
Cause Marketing Forum is the country’s leading advocacy group for Cause Marketing. They asked us to give a webinar about how Barefoot used Worthy Cause Marketing instead of advertising to become a national Best Seller. Our goal is to use the Barefoot Wine case study to encourage other businesses to use this method. We’ve seen numbers in upwards of $100 Billion for what the country spends on advertising each year. What if just 10% of that was spent on Worthy Cause Marketing? If you missed our recent Cause Marketing Forum webinar, you can access the recording here.