“You can fool some of the people all of the time. You can fool all of the people some of the time. But you can’t fool all of the people all of the time.” – Abraham Lincoln

“You can fool some of the people all of the time. You can fool all of the people some of the time. But you can’t fool all of the people all of the time.” – Abraham Lincoln

RE-WRITING HISTORY – NOT!

Whether your brand is personal or a can of beans, your brand promise is not what you say it is, it’s what you have demonstrated over time to your customers. It’s what they say it is! It’s their experience that counts more that any marketing campaign....

5 Reasons Businesses Must Speak Out Against Racist Police Violence

SILENCE = PERMISSION

We have some friends and colleagues in business who say, “I don’t want to speak out because it will be seen as political and then my site will attract trolls.” But at some point it is in their business’s best interest to speak out. Now is...