A Quick Lesson in Supply Chain Management
BROUGHT TO YOU BY THE CORONA VIRUS
The American consumer is the backbone of the economy. It is their insatiable appetite for products that spins off into income for thousands of other businesses including such far-fetched markets as real estate. When they go to the store or shop online, they see finished goods...
Business Lessons are Easier to Recall When You Experience a Play
DON’T TELL ME, SHOW ME!
As you know, we believe the best way to convey business principles is through story. And the best way to convey story is through theatre where actors play the parts of characters to demonstrate the principles. The characters have differing goals, attitudes, and behaviors, which through...
What’s the Difference Between a Brand, a Label, and a Product?
KEEP THE SPIRIT ALIVE!
Over the years, brands risk becoming just another label. When a brand loses its spirit, it winds up as no more than a distinctive symbol (or logo). And as the logo becomes more standardized, it begins to lose even that distinction. The once proud brand has...