What’s the Difference Between a Brand, a Label, and a Product?

KEEP THE SPIRIT ALIVE!

by Michael Houlihan & Bonnie Harvey | Brand Building

Over the years, brands risk becoming just another label. When a brand loses its spirit, it winds up as no more than a distinctive symbol (or logo). And as the logo becomes more standardized, it begins to lose even that distinction. The once proud brand has...

How You Work with Your New Retail Sales Representative Makes All the Difference!

by Michael Houlihan & Bonnie Harvey | Brand Building

You’ve finally taken a big chance on your first new territorial sales representative. They’ve made it through the application and interview process. You have offered them the 90-day probation period. If they get through that, they’re in! This is your first employee. You’ve got a lot...