“You can fool some of the people all of the time. You can fool all of the people some of the time. But you can’t fool all of the people all of the time.” – Abraham Lincoln

“You can fool some of the people all of the time. You can fool all of the people some of the time. But you can’t fool all of the people all of the time.” – Abraham Lincoln

RE-WRITING HISTORY – NOT!

Whether your brand is personal or a can of beans, your brand promise is not what you say it is, it’s what you have demonstrated over time to your customers. It’s what they say it is! It’s their experience that counts more that any marketing campaign....