Consumer Brand Builders

Menu
  • Home
  • About
  • Branding
  • Brand Building
    • Rebranding
  • Positioning
  • Sales
  • Worthy Cause Marketing
eco friendly products

Consumers are “Voting” for Earth Friendly Products

JUMP ON THE BANDWAGON …OR GET RUN OVER BY IT!

by Michael Houlihan & Bonnie Harvey | Brand Building

Nielsen, the CPG sales rating company, has been releasing reports indicating that consumers prefer sustainable products. Actually, consumers prefer products making sustainable claims. The implication is that the producers are living up to their claims. Then there’s the question about what the term “sustainable” means. The...
Does Your Brand Contribute to Global Warming?

Does Your Brand Contribute to Global Warming?

THE REAL PRICE OF “CHEAP”

by Michael Houlihan & Bonnie Harvey | Environment

The Climate Conference in Paris will not produce a solution for global warming or carbon emissions because there are simply no teeth in the deal. It’s all voluntary and “self-enforced.” One important game changer has come out of the conference however - public awareness. Not just...
Badger Brand Well Positioned to Preserve the Reefs

Badger Brand Well Positioned to Preserve the Reefs

KILLING THE REEFS TO SAVE OUR SKINS?

by Michael Houlihan & Bonnie Harvey | Environment

Did you read the alarming news that the world’s reefs are bleaching out to a ghostly white in a huge global die off? Anyone who has snorkeled in the tropics or watched a diving video has marveled at the vibrant colors and the multitude of life...
The Climate Change Brand Is Running For President

The Climate Change Brand Is Running For President

LET’S TALK ABOUT THE WEATHER

by Michael Houlihan & Bonnie Harvey | Environment

Here in California we face unprecedented drought. In the east, it is unprecedented cold. Increasing super storms and weather anomalies abound worldwide. More than half of all Americans are worried about climate change according to the study released last week from Yale on “Climate Change Communication.”...
woman with binoculars and man behind her

How to Recognize Opportunity (and Make It Sustainable)

KNOCK! KNOCK!

by Michael Houlihan & Bonnie Harvey | Brand Building

We often hear, “Follow your passion” as the universal prescription for happiness and success. But we say “Follow your opportunity, passionately” as a more plausible road to success. Opportunities abound! The key is to find a way to take advantage of them using your passion. So...
British flag

The Norwegian Brand Promotes a Culture of Environmentalism

NORWAY IS THE CLEAN WAY

by Michael Houlihan & Bonnie Harvey | Brand Building

We are posting this blog from Norway where we came to support and present at the annual “Mixer” which supports entrepreneurialism at the Norwegian University of Science and Technology (NTNU) in Trondheim. This is the largest technical university in Norway and has a robust entrepreneurial program...

Food Scores, a Game Changing App for Grocery Shoppers

THE GENIE IS OUT OF THE BOTTLE!

by Michael Houlihan & Bonnie Harvey | Brand Building

A non-profit called Environmental Working Group (EWG) has recently unveiled “Food Scores,” a soon-to-be-released app consumers can use to scan bar codes on packaged food items with their smart phones. Beyond the mandatory labeling on the package, consumers can, for the first time, have an easily...

Domestic Solar Brand Needs Repair

BLINDED BY THE LIGHT

by Michael Houlihan & Bonnie Harvey | Brand Building

Orders for domestic solar roof installations are, well, “through the roof!” As solar power finally becomes mainstream, we thought we’d share our experience with solar. We were early adopters. We put in our first solar array in 1998 and have been using solar to produce both...
before and after of a rennovation

Rebranding a Commercial Neighborhood with Paint and Sensibility

BARIO TO BRAVO

by Michael Houlihan & Bonnie Harvey | Brand Building

  We all have them in our towns: 50s-era strip malls with parking in front, originally designed to be convenient to an automobile-oriented society. Simply drive in, get your products and services, and drive out. Not much walking, not much community feeling, and not much fun. These...
blue car

Electric Cars Gain Traction as Local Governments Cut Costs

LARGE PURCHACES LOWER PRICES

by Michael Houlihan & Bonnie Harvey | Brand Building

Sonoma County, California is making the nation’s largest single government purchase of electric vehicles. This is just the beginning of a trend that seeks to save taxpayers from the high cost of gasoline- powered vehicles. Over a five-year period, the County’s purchase of 31 all-electric Ford...


Purchase Book

Download The Audiobook NOW!

 

New York Times Besteller
USA Today Bestseller
#1 Bestseller Amazon
#1 Bestseller Barnes & Noble

 

Contact Michael & Bonnie

(707) 484-1600
sales@thebarefootspirit.com



    Find Out More About How To Build A CPG Brand

    Business Audio Theatre

    Business Audio Theatre

    C-Suite

    Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

    Copyright © 2021 Consumer Brand Builders.
    About · Privacy Policy · Terms of Use · Sitemap · Contact