Purple Sunrise A Brand That’s Coming to your Breakfast Table Soon
DON’T CALL IT MUSH!
Hot cereals have long been part of the healthy breakfast. Most doctors recommend them as essential for good health, and a tasty alternative to the American standard of bacon and eggs. There are a variety of hot grain cereals to choose, from iconic Quaker Oats and the...
VinoPro Reinvents Itself and the Wine Sales Business in the Process
THE BRAND BEHIND THE BRANDS
For the second year in a row, our client VinoPro again made the Inc. 500 list, showing 190% growth over last year. In 2013, they hit the ultra-prestigious Inc.500 list where they ranked No. 238 with a whopping 1,810% growth. Now, that is something to cheer...
Traditional Corporate Structure Can Hurt Brand Health
THE DEFICIENCIES OF SCALE
In order to stay fresh, relevant, and dominate their space, brands must constantly reinvent themselves. But does the traditional company structure itself suffocate a brand’s growth and evolution? Does the structure itself create its own roadblocks, choke communication, and suppress innovation? Traditional corporate structure puts marketing...
Alan Mulally Remortgages, Repositions and Saves Ford
FUN – A THREE LETTER WORD
About to retire after eight years Alan Mulally, Ford Motor Company’s CEO, is leaving on a high note. When he was passed over to run Boeing after taking a big part in the reorganization of that company, he accepted Bill Ford’s offer to become CEO. At...
Company Structure Can Help or Hurt a Brand
CUSTOMER SERVICE = CUSTOMER INTEL
The Old Pyramid Structure When we hear of recalls in the automotive industry, we know their own sales and customer service departments knew about the problems years in advance. Today, many companies say they put the customer on top. But how can they if they put...
Consumer Brands Live or Die with the New Year Sets
DID YOU MAKE THE CUT?
Consumer brand builders’ angst is over the top every year at this time. As the New Year begins to unfold, so do the corporate retail decisions about what products will remain in their stores and what the new shelf schematic (also known as the “official set”)...
Black Friday Exceeds its Brand Width
MORE IS NOT NECESSARILY BETTER
This year, many people were shocked at the incursion of Black Friday sales into Thanksgiving Day itself. They thought the Thanksgiving holiday should remain a time for family and friends to gather together to share appreciation and gratitude. But not for shopping. Nevertheless, the big box...
Start Your Holiday Social Media Campaigns NOW!
TELL THEM TO HAVE FUN!
The National Retail Federation recently released their overall holiday retail sales forecast. The forecast expects an increase of almost 4 percent over last year to $602 billion. Shop.org expects online holiday sales to increase up to 15 percent for $82 billion. Retailers are rolling out their holiday...
Consumer Brand Building Takes Tenacity and Vigilance
HERE TODAY, GONE TOMORROW
Building a consumer brand faces many challenges, especially in the early days. Many inexperienced start- up producers get the idea that if they can just get their product on the retail shelf, then they have succeeded. But nothing could be further from the truth. We found...
