College Courses for Brand Builders

THE RETURN OF THE LIBERAL ARTS

When we talk to students about entrepreneurship, we are often asked, “What courses should I take in college besides entrepreneurship?” Entrepreneurship classes do a great job providing students with the structural and operational tools required to build their business. But ultimately, all businesses are brand building....

Rebranding a City

COLD STEEL TO HOT BRANDS

Rebranding Syracuse, NY Can a city rebrand itself? That's the question Syracuse, New York is answering in the affirmative. The post-WWII industrial boom that fueled its economy for nearly a half century has all but disappeared. It left this historic city with big challenges, including unemployment,...