7 Customer Loyalty Factors that Affect the Success of Your Brand
THAT’S MY BRAND!
Ever wonder where your new customers come from? They came from someone else’s brand! That’s right, they lost them and you picked them up! The question is can you hold on to those new customers, or will you lose them like they did? What are the...
Congress Breaks Its Brand Promise and Hurts Its Brand Image
DO THE ENDS JUSTIFY THE MEANS?
Just like private companies, the U.S. Congress has a brand. That brand and its corresponding brand promise are owned by its constituents. And just like private companies, its brand promise is a function of the expectations of its customers--in this case, the voters. Those voters expect...
Build Your Brand by Partnering with Non-Profits
ONCE IN A BLUE MOON
The Blue Partnership Blue Moon Brewing Company, part of Miller-Coors, has partnered with the non-profit League to Save Lake Tahoe. The co-promotion takes many forms and is a comprehensive co-branding program. It includes in-store display pieces, on-line videos, beach clean-ups, and even a sweepstakes for a...
Build Customer Loyalty with Good Business Manners
GO THE EXTRA MILE
Customer retention is a popular buzzword these days, but real customer loyalty starts with the first contact and is reinforced by progressively proactive communication. To increase your customer retention, start by teaching your own people good business manners. Show them how to relieve your customer’s potential...
5 Elements of House Brands
SANTA’S NORTH POLE FROZEN PEAS - NAUGHTY OR NICE?
Whether they are called own brands, control brands, custom brands, or house brands, retailers are increasing the shelf space devoted to their own labels. These control brands, or private labels, have both advantages and disadvantages for retailers, suppliers, producers, and consumers. They are born out of...
How to Build Customer Loyalty with Gratitude
THANKS FOR YOUR BUSINESS!
Thanksgiving week is a perfect time to thank those you rely on in your business. Improving your business relationships increases your brand value and customer loyalty at the same time. Sales are based on relationships. In this increasing impersonal world we all crave personalized attention. Your...
Company Logos Require Careful Strategy to Change
EVOLUTION, NOT REVOLUTION
The Datsun automobile spent five years to rebrand itself into the Nissan. First it was the Datsun, then the Datsun by Nissan, then the Datsun Nissan, then simply the Nissan. Although Nissan wants to bring back the Datsun name for economy cars in emerging markets, the...
Building Customer Loyalty is Critical to Brand Survival
THAT’S MY BRAND, AND I’M STICKIN’ TO IT
Over the life of your business, either you will build an ever-increasing loyal following, or your business will end. There’s no treading water when it comes to building customer loyalty. If you are not constantly growing your customer base, you are losing it. Satisfied customers, singing...
Measuring Customer Loyalty is Critical to Brand Survival
I’LL BE BAAACK! – OR – HASTA LA VISTA, BABY!
We’ve all heard about the contractor who says “It looks fine from my house,” but the homeowner who has to live with it will never hire that contractor again. Sometimes bridges burn so quietly, you may not realize you are losing customers, especially when you are...
Branding Services Abound – Know What You are Looking For
GET THE RIGHT TOOL FOR THE RIGHT JOB
They say the folks who made the most money during the gold rush were selling shovels. The branding “gold rush” of today is no different. If this was written twenty years ago it would be called Marketing Services Abound. As we advance into the twenty-first century,...
Customer Retention Strategies
6 WAYS TO AVOID LOSING CUSTOMERS
Customer retention is all about how your company maintains its client base and how it creates a loyal following. Customer retention is a big function of customer satisfaction. Develop a few tactics aimed at creating loyal customers by discovering what they most want. Customer Retention Strategies...