Why Real-Time Face-to-Face Communication is Essential to Sales
PASSION AND STORY TRUMP FEATURES AND BENEFITS
People buy with their heart and justify with their brain. If you believe that, as we do, you must be sincerely excited about what it is you are selling. Sure, you can get excited about the features and benefits, but what captures people's attention is your...
Seize the Moment to Build your Brand!
ON-TIME TRUMPS 'PERFECT'
For new brands, seizing an opportunity when it presents itself is key to success. One of the big advantages small start-ups have over their big, corporate counterparts is their ability to quickly take advantage of openings in the market and time-sensitive circumstances. We have found that...
How Big Companies Can Become More Entrepreneurial – Part 7
THE SKUNK WORKS - A COMPANY WITHIN A COMPANY
Lockheed Martin originally used the term “Skunk Works” to identify a secret aircraft development group within the larger company. Today, the business world uses the term “Skunk Works” to broadly describe an autonomous company within a company. To be more exact, the skunk works is usually a small...
7 Ways Big Companies Can Become More Entrepreneurial – Part 6
RECRUIT, SOLICIT, AND AWARD FOR CREATIVITY
Today it seems like every big corporation wants to become more entrepreneurial. They envy the creativity and freedom of small start-ups, and they want that spirit in their own companies. In order to achieve the entrepreneurial spirit, they may have to think and act, even budget...
7 Ways Big Companies Can Become More Entrepreneurial – Part 5
LEGAL LICENSE TO KILL – CREATIVITY, THAT IS
Larger companies find it difficult to become more entrepreneurial. One of the reasons is that many have given their legal departments too much control. In their well-meaning desire to mitigate liability and avoid litigation, compliance often gets the last word on anything creative or out of...
7 Ways Big Companies Can Become More Entrepreneurial – Part 4
DON’T LET JOB PRESERVATION SUPPRESS GENIUS
One of the biggest challenges to large corporations becoming more entrepreneurial is their very structure. Chains of command and divisions of labor designed for efficiency can actually block good ideas and discourage creativity. Learning from Small Businesses In this seven-part series, we examine ways that big...
7 Ways Big Companies Can Become More Entrepreneurial – Part 3
CREATIVITY GROWS IN POSITIVE COMPANY CULTURE
Small companies and start-ups operate a lot like families. The owners must provide an environment that encourages creativity everyday as they face challenges to their very existence. They can’t afford to have strict chains of command. In this series, we examine how big businesses can get...
7 Ways Big Companies Can Become More Entrepreneurial – Part 2
PYRAMIDS ARE FOR DEAD PHARAOHS
Most big companies want creativity and innovation. But these attributes require a structure that allows them to thrive. The corporate structure itself may be the biggest impediment to out-of-the-box thinking. It’s hard to find the racehorse in the twenty-mule team. In large corporations’ desire to get...