5 Business Tasks That Can Be Outsourced
YOU ARE STILL RESPONSIBLE FOR SALES, ACCOUNTING, AND QUALITY CONTROL!
Focus on Sales As successful CPG global brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders make?” Our answer is always the same, “They focus on production and not on sales!” Unfortunately, the first thing that goes...
Intrinsic Motivation is the Driving Force Behind Success in the Marketplace
I CAN DO THIS!
One of the most common questions our audiences ask is, “What keeps you going in the face of adversity, setbacks, and roadblocks?” They want to know what it takes to keep going - no matter what! Basically, they are looking for the ingredients of tenacity and...
Assistants Have Limited Approval but Unlimited Refusal
WHO IS THE REAL GIRAFFE?
Unless you are selling direct to the consumer, your consumer brand lives or dies on the basis of chain and box store authorizations. Without access to the marketplace you simply can’t grow your brand. Especially when your brand is unknown and has no sales track record...
Building a Distribution Network is Critical to Success
ONE STEP AT A TIME
We are often asked by aspiring, start-up, and growth-phase entrepreneurs, “If distribution is so important to success, how do I build a distribution network for my product?” Distribution management is the most over-looked building block in building any consumer branded product. Many producers feel that they don’t...
Consider the Source when No-Sayers Discourage You
GET BY WITH A LITTLE HELP FROM YOUR FANS!
Every brand builder faces no-sayers. Some of them may have your best interests at heart, but others may not see the opportunity. How do you know who to listen to? We were honored to be guest speakers last week at the University of North Carolina at...
Rebel Coast Winery’s “Reckless Love” Honors Branding Basics
SPICY HUMOR MEETS CONVENTIONAL MERCHANDISING
Being successful in the limited and controlled wine business makes us a target for aspiring entrepreneurs who want to start their own wine labels. Many new producers think that all it takes to be a success is a compelling label, a cute catch phrase, and a...
Cost Accounting is Essential to Brand Builders
HOW MUCH DOES IT COST?
We recently spoke to several hundred Accounting Students at Lethbridge University at their Calgary campus. As brand builders, how could we resonate with this audience? How were we going to inspire accountants? Cost Accounting, that’s how! Yes, it turns out that without great cost accounting there...
