Consumer Packaged Goods Brand Building – You Found It!

EXPERIENCE IS THE GREATEST TEACHER

If you are looking for actionable information on building a Consumer Packaged Goods brand, also known as a CPG brand, you have come to the right place. We don’t just talk about it, we actually did it. We took a CPG brand all the way from...

The Distribution Channel is All-Important

THERE ARE THREE BASIC TYPES

The distribution channel is, perhaps, the least glamorous and the least respected sales process, but it is the most essential. Without it, you can’t get your product to your customer. With that in mind, it’s good to know the basics. The distribution channel represents the various...