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big box store

Don’t Get Boxed In By the Big Box Store

YOU CHASE THEM ‘TIL THEY CATCH YOU!

by Michael Houlihan & Bonnie Harvey | Brand Building

What is a big box store? It can be your dream come true or your worst nightmare when you are a CPG producer. Why? Because they can buy so much of your products at a time that they can make you dependent on them and ultimately...
consumer packaged goods

Consumer Packaged Goods Brand Building – You Found It!

EXPERIENCE IS THE GREATEST TEACHER

by Michael Houlihan & Bonnie Harvey | Brand Building

If you are looking for actionable information on building a Consumer Packaged Goods brand, also known as a CPG brand, you have come to the right place. We don’t just talk about it, we actually did it. We took a CPG brand all the way from...
Selling Your Brand Over the Web is a Price Race to the Bottom

Selling Your Brand Over the Web is a Price Race to the Bottom

HOW LOW CAN YOU GO?

by Michael Houlihan & Bonnie Harvey | Brand Building

When speaking to the Executive MBA class at Tulane University last week we were asked, “Why bother with bricks and mortar distribution challenges if you can sell your brand on the web?” We often get this question, especially from millennials who grew up with online commerce...
Building a Distribution Network is Critical to Success

Building a Distribution Network is Critical to Success

ONE STEP AT A TIME

by Michael Houlihan & Bonnie Harvey | Distribution

We are often asked by aspiring, start-up, and growth-phase entrepreneurs, “If distribution is so important to success, how do I build a distribution network for my product?” Distribution management is the most over-looked building block in building any consumer branded product. Many producers feel that they don’t...
distribution channel

The Distribution Channel is All-Important

THERE ARE THREE BASIC TYPES

by Michael Houlihan & Bonnie Harvey | Distribution

The distribution channel is, perhaps, the least glamorous and the least respected sales process, but it is the most essential. Without it, you can’t get your product to your customer. With that in mind, it’s good to know the basics. The distribution channel represents the various...


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Contact Michael & Bonnie

(707) 484-1600
sales@thebarefootspirit.com

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Find Out More About How To Build A CPG Brand

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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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