WHAT’S IT ALL ABOUT, ALFIE? - Burt Bacharach
by Michael Houlihan & Bonnie Harvey | Branding
Michael Caine played a Cockney womanizer in the popular 1966 movie, Alfie. Burt Bacharach’s theme, by the same name, asked the rhetorical question that conveyed the message of the movie. Your company branding starts with a succinct message that communicates what it’s all about and how...