WHEN ALL YOU HAVE IS A HAMMER, EVERYTHING LOOKS LIKE A NAIL
by Michael Houlihan & Bonnie Harvey | Branding
When it comes to finding a Branding Consultant, choose the right tool for the job. Since the term “branding” became so popular, many folks are now calling themselves Branding Consultants. Branding has always been a big part of marketing, but branding without marketing to back it...