7 Ways to Train your Customer Service Representative and Save Your Brand – Part 1
COMPLAINTS ARE GOLD - IF YOU KNOW HOW TO MINE THEM
[caption id="attachment_2161" align="alignleft" width="300"] Complaints are Gold[/caption] Customer service trumps marketing when it comes to brand building. Your brand’s reputation is on the line when unhappy customers contact you. In their minds, the way your customer service people treat them will be the real test of...
How to Build Customer Loyalty with Gratitude
THANKS FOR YOUR BUSINESS!
Thanksgiving week is a perfect time to thank those you rely on in your business. Improving your business relationships increases your brand value and customer loyalty at the same time. Sales are based on relationships. In this increasing impersonal world we all crave personalized attention. Your...
Measuring Customer Loyalty is Critical to Brand Survival
I’LL BE BAAACK! – OR – HASTA LA VISTA, BABY!
We’ve all heard about the contractor who says “It looks fine from my house,” but the homeowner who has to live with it will never hire that contractor again. Sometimes bridges burn so quietly, you may not realize you are losing customers, especially when you are...
Branding Services Abound – Know What You are Looking For
GET THE RIGHT TOOL FOR THE RIGHT JOB
They say the folks who made the most money during the gold rush were selling shovels. The branding “gold rush” of today is no different. If this was written twenty years ago it would be called Marketing Services Abound. As we advance into the twenty-first century,...