Marketing

Customer Experience Creates the Brand Promise

KNOWING AND EXCEEDING EXPECTATIONS

by Michael Houlihan & Bonnie Harvey | Brand Building

At the heart of brand building is exceeding your customers’ expectations. But who is your customer and what do they expect? It may not be as simple as it sounds. If you have a business to business (B to B) model, the way your B to...

How to Recognize Opportunity (and Make It Sustainable)

KNOCK! KNOCK!

by Michael Houlihan & Bonnie Harvey | Brand Building

We often hear, “Follow your passion” as the universal prescription for happiness and success. But we say “Follow your opportunity, passionately” as a more plausible road to success. Opportunities abound! The key is to find a way to take advantage of them using your passion. So...

Successful Brand Builders Use Representatives to Insure Program Execution at Every Level

SEND MORE MERCHANDISING MATERIAL!

by Michael Houlihan & Bonnie Harvey | Brand Building

The best brand building signs and merchandising materials we ever saw were in the dumpsters of the very distributers who were expected to use them to sell the products of the brands they represented. What were they doing there? Because the distributers only had a limited...