young entrepreneurs

5 Principles to Monetize Your Brand Equity – Advice for Start-Ups

START AT THE END!

by Michael Houlihan & Bonnie Harvey | Brand Building

We recently spoke to the “Sandbox,” a start-up incubator at the Tech Garden in Syracuse, New York. The 16 aspiring entrepreneurs there had different business concepts, but all had this in common - they were in the research and developmental stage. This is the right time...

Rebranding a City

COLD STEEL TO HOT BRANDS

by Michael Houlihan & Bonnie Harvey | Brand Building

Rebranding Syracuse, NY Can a city rebrand itself? That's the question Syracuse, New York is answering in the affirmative. The post-WWII industrial boom that fueled its economy for nearly a half century has all but disappeared. It left this historic city with big challenges, including unemployment,...