Improve Your Brand Image with Fun!
OUR FAVORITE THREE-LETTER WORD
We were recently asked by the CEO of an international corporation with over 100 brands, “What is fun?” At first we were taken back by the question because it seems so self-evident. But as we began to think about how to phrase our answer, we realized...
Palcohol Learns an Important Brand Lesson – the Hard Way
PLEASE UNRING THAT BELL
Palcohol, a new brand of beverage alcohol, attempted an introduction into the U.S. market. What makes this brand different is that unlike its competition, it’s dry - really dry. It’s so dry, in fact, that it’s powder! Just add water or basically any liquid and voila,...