Black Friday Exceeds its Brand Width

MORE IS NOT NECESSARILY BETTER

This year, many people were shocked at the incursion of Black Friday sales into Thanksgiving Day itself. They thought the Thanksgiving holiday should remain a time for family and friends to gather together to share appreciation and gratitude. But not for shopping. Nevertheless, the big box...

Thanksgiving – The Brand

MADE IN AMERICA

Thanksgiving is a “brand” with all the essentials of any other brand. It has a compelling popular brand story (even if not entirely accurate). European Pilgrims are saved by Native Americans who provide a feast of turkey, corn, and vegetables, for which the pilgrims give thanks...