KNOW THE PLAYING FIELD – THEN SWING FOR THE FENCES
by Michael Houlihan & Bonnie Harvey | Branding
The results of successful product branding are all around us every day. Certain icon brands became synonymous with their products, like Kleenex with facial tissue, and Xerox with copying machines. Other brands imply high quality, such as Tiffany and Mercedes. Still, others bring to mind speed...
