True Brand Building Success Requires a Long Attention Span
“BUT WAIT! THERE’S MORE!”
Today folks think it’s OK to have a short attention span. We have so much competing for our attention, we’re so busy, and we have such limited time. We tend to want the short answer, the bottom line, or “the one thing” … or we won’t...
Brand Building – Nobody Wants to Do the Missionary Work
BREAKING THE ICE
When you are out to disrupt your industry, be prepared for the “missionary work.” This is the inglorious, frustrating, thankless, and painfully slow part of the startup process that new brand producers, in their excitement, often overlook. You can see how your invention, idea, or new...
Recover from Bad Turns by Growing Your Business Slowly
CAUTION! CONDITIONS CHANGED AHEAD!
Don’t believe the entrepreneurial pundits who say startup success is as simple as launch, prove, and scale. It’s more like launch, prove, scale, prove, scale, prove, scale, and prove again! Most businesses fail not because they couldn’t prove their concept, but because they proved it, and...
Tony Robbins’ Courses Helped Us Build the Famous Barefoot Wine Brand
IT’S A LONG DRIVE FROM SAN FRANCISCO TO LA
When we started Barefoot Wine, it was without money or knowledge of the wine industry. But we also had a few other challenges we were carrying around with us - right between our ears. For one thing, we had to overcome the negative thoughts that had...
“The Rule of 99” – Consumers Perceive a Penny More as a Dollar More!
DON’T LEAVE MONEY ON THE TABLE!
Crazy as it seems, consumers perceive a price that ends in .99 as a dollar less than one cent more. But it’s only one cent less. The same is true with $9.99 which is read as $9. Folks will see $99.99 as $90, rather than $100....
Consider the Source when No-Sayers Discourage You
GET BY WITH A LITTLE HELP FROM YOUR FANS!
Every brand builder faces no-sayers. Some of them may have your best interests at heart, but others may not see the opportunity. How do you know who to listen to? We were honored to be guest speakers last week at the University of North Carolina at...
Top 3 Must Reads
