How to Measure Brand Equity

How to Measure Brand Equity


Most authorities agree that brand equity is the commercial value that “derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.” But how do you measure brand equity? First, let’s get a hint from...

Company Branding Should Convey your Message

WHAT’S IT ALL ABOUT, ALFIE? - Burt Bacharach

Michael Caine played a Cockney womanizer in the popular 1966 movie, Alfie. Burt Bacharach’s theme, by the same name, asked the rhetorical question that conveyed the message of the movie. Your company branding starts with a succinct message that communicates what it’s all about and how...