7 Rebranding Tips
NOT SO FAST!
Are you having trouble with sales? Has your distribution run into a wall? There’s a boatload of rebranding experts telling you, “It’s time to rebrand!” They have a vested interest in your decision to do so. They get paid whether or not their rebranding strategy plans...
Rebrand Without Losing Your Brand Equity
LOOK WHAT THEY’VE DONE TO MY BRAND!
Rebranding is dangerous! Proceed with caution! Ever wonder why so many brands disappear right after they are acquired? It’s because the acquirers thought they “owned” the brand and could do whatever they wanted with it. Maybe they saw their new acquisition as just another label, or...
5 Threats That Can Kill Your Brand in the New Year! – Part 2
PRODUCTION
It’s hard to believe that your own team can damage your brand, but most brands are killed from self-inflicted wounds, not murdered by the competition. As you start out the New Year, be vigilant that your own people don’t take action that inadvertently hurts your brand....
Rebranding a Commercial Neighborhood with Paint and Sensibility
BARIO TO BRAVO
We all have them in our towns: 50s-era strip malls with parking in front, originally designed to be convenient to an automobile-oriented society. Simply drive in, get your products and services, and drive out. Not much walking, not much community feeling, and not much fun. These...
Alan Mulally Remortgages, Repositions and Saves Ford
FUN – A THREE LETTER WORD
About to retire after eight years Alan Mulally, Ford Motor Company’s CEO, is leaving on a high note. When he was passed over to run Boeing after taking a big part in the reorganization of that company, he accepted Bill Ford’s offer to become CEO. At...
Rebranding a City
COLD STEEL TO HOT BRANDS
Rebranding Syracuse, NY Can a city rebrand itself? That's the question Syracuse, New York is answering in the affirmative. The post-WWII industrial boom that fueled its economy for nearly a half century has all but disappeared. It left this historic city with big challenges, including unemployment,...