Packaging Can Make or Break a Product

THE BEST PACKAGING ADDRESSES A MYRIAD OF CHALLENGES

Good package design begins as an act of discovery, not a creative art form. The word “packaging” has several different meanings in commerce. It can apply to products or to services. The physical package that provides containment, protection, and merchandising for products is the type of...

Before You Start Packaging Design – PART 2

STOP, LOOK and LISTEN! FIRST, DISCOVER THE DISTRIBUTION, HANDLING, AND RETAILING REQUIREMENTS

Packaging design must be practical. In the early days at Barefoot Wine, we sold several shipping containers of 1.5 magnums of Sauvignon Blanc to our buyers in Japan. After the pipeline stopped, we found out that the big bottles would not fit in the small Japanese...