online

Accelerate Online Brand Building with Physical Distribution

I’VE SEEN THAT BRAND BEFORE!

by Michael Houlihan & Bonnie Harvey | Brand Building

We spend a lot of time and money these days on online brand building. There are thousands of online marketers who promise to transform your sales. They’ll build you funnels, buy you Facebook ads, and even write compelling copy. But who does it go to? A...

The Death of Brick and Mortar Has Been Greatly Exaggerated!

RETAIL (STILL) RULES!

by Michael Houlihan & Bonnie Harvey | Brand Building

Putting Things in Perspective Have we gotten so obsessed with digital marketing that we overlook the more than 90% of retail sales that still take place in retail stores? According to the US Commerce Department that tracks those sales, in 2015 online sales were up to...

Selling Branded Physical Products Online vs. Bricks and Mortar

THEY WANT TO TOUCH IT!

by Michael Houlihan & Bonnie Harvey | Brand Building

Often we are asked, "Should I sell my product online or in the stores?" Well, you may not have much choice! You may have to sell your product online simply because the stores won't take it. They may not have room. You may not be able...