At the Customer Experience Level Your Sales and Consumer Care People Know More than Your Marketing and Production People

STAY INFORMED AND STAY RELEVENT

Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catchphrase, and merchandising materials. But like...

Beware of TMT (Too Much Trouble)

WORK-AROUNDS ARE JUST TOO MUCH WORK

When processes or products suffer from inefficiency, a too-limited focus, or become less relevant, their designers try to “fix” the situation by requiring some action from the users. These “fixes" are an afterthought that usually require the user to perform a series of onerous steps to...

New Year, New Brands

HAVE A POPSICLE!

Every new year we see new brands vying for attention, trying to get traction in the marketplace.  Some make it and some don't. We love the success stories of the ones that do because they inspire us with their often unlikely solutions to the barriers of...