Loyalty business model

7 Factors That Affect Customer Loyalty

"I LOVE THESE GUYS!"

by Michael Houlihan & Bonnie Harvey | Brand Building

When your customers first buy your product, they likely were previously loyal to another product. Something happened that sent them shopping. Maybe it was the price, or maybe they just couldn’t find it anymore. So they tried yours. For whatever reason, you now have an opportunity...

Measuring Customer Loyalty is Critical to Brand Survival

I’LL BE BAAACK! – OR – HASTA LA VISTA, BABY!

by Michael Houlihan & Bonnie Harvey | Brand Building

We’ve all heard about the contractor who says “It looks fine from my house,” but the homeowner who has to live with it will never hire that contractor again. Sometimes bridges burn so quietly, you may not realize you are losing customers, especially when you are...