Branding Junk Hurts Your Brand

Branding Junk Hurts Your Brand

“BUT IT’S SO CHEAP!”

It never ceases to amaze us how so many companies put their logos on cheap giveaway items that malfunction or break almost immediately. Don’t they ever think about what message that sends regarding the quality of their branded products? Typically, the decision to do such a...

Good Logos are Simple and Relevant

HOW DO LOGOS MAKE YOU FEEL ABOUT THE PRODUCT?

There are thousands of companies that will take your money to provide a logo for your goods or services. But before you pay them, you had better understand exactly who your market is and how your product or service will be delivered. Many logos are clever...