Company Branding Should Convey your Message
WHAT’S IT ALL ABOUT, ALFIE? - Burt Bacharach
Michael Caine played a Cockney womanizer in the popular 1966 movie, Alfie. Burt Bacharach’s theme, by the same name, asked the rhetorical question that conveyed the message of the movie. Your company branding starts with a succinct message that communicates what it’s all about and how...
Product Branding – 5 Keys to Success
KNOW THE PLAYING FIELD – THEN SWING FOR THE FENCES
The results of successful product branding are all around us every day. Certain icon brands became synonymous with their products, like Kleenex with facial tissue, and Xerox with copying machines. Other brands imply high quality, such as Tiffany and Mercedes. Still, others bring to mind speed...
Branding Your Business is a Multi-faceted Challenge
THE BRANDING MESSAGE IS MUCH MORE THAN OWNERSHIP
The cowboys used branding in the old west to identify their cattle and horses. When particularly excellent beef was identified with a brand, the brand itself gained value. After a while, it was expected that beef under that brand was going to be excellent. The repetition...
Branding Services Abound – Know What You are Looking For
GET THE RIGHT TOOL FOR THE RIGHT JOB
They say the folks who made the most money during the gold rush were selling shovels. The branding “gold rush” of today is no different. If this was written twenty years ago it would be called Marketing Services Abound. As we advance into the twenty-first century,...
A Great Brand Story is Engaging, Entertaining and Educational
A BRAND STORY – MAKE IT MEMORABLE, NOT A PITCH
Today people are looking for the story behind the brand. Where did it come from? How did its founder market it? And how did the public perceive it? Unlike a pitch about features and benefits, a brand story takes you to the often humble origins of...
How to Talk to Your Logo Maker
A PICTURE IS WORTH A THOUSAND WORDS - WHAT ARE THEY?
Thousands of logo makers would love to design a logo for your company, product or service. Most have artistic talent, imagination and experience in making logos for other companies. Many people who have never made a successful logo think they can do it themselves. It’s fun...