7 Rebranding Tips

NOT SO FAST!

Are you having trouble with sales? Has your distribution run into a wall? There’s a boatload of  rebranding experts telling you, “It’s time to rebrand!” They have a vested interest in your decision to do so. They get paid whether or not their rebranding strategy plans...

Thanksgiving – The Brand

MADE IN AMERICA

Thanksgiving is a “brand” with all the essentials of any other brand. It has a compelling popular brand story (even if not entirely accurate). European Pilgrims are saved by Native Americans who provide a feast of turkey, corn, and vegetables, for which the pilgrims give thanks...