Consumer Brand Builders

Menu
  • Home
  • About
  • Branding
  • Brand Building
    • Rebranding
  • Positioning
  • Sales
  • Worthy Cause Marketing
Consumer Brands Live or Die by their Adjacencies

Consumer Brands Live or Die by their Adjacencies

YOU ARE KNOWN BY THE COMPANY YOU KEEP

by Michael Houlihan & Bonnie Harvey | Brand Building

Consumer food and beverage brands destined for bricks and mortar retail stores had better know what is slotted next to them on the shelf. All your great work on branding, brand development, logo design, and packaging can suddenly come to an abrupt halt if your branded...
Logo Design - Customers Own Logos

Logo Design – Perception Trumps Purpose

CUSTOMERS OWN LOGOS

by Michael Houlihan & Bonnie Harvey | Branding

Limited to the design table, it is easy for logo designers and administrators to become isolated and insulated from the perceptions of their constituency, clientele and customer base. Recently, the University of California realized something. Not only did the public reject the design of their new...
Branding Services Abound – Know What You are Looking For

Branding Services Abound – Know What You are Looking For

GET THE RIGHT TOOL FOR THE RIGHT JOB

by Michael Houlihan & Bonnie Harvey | Brand Building

They say the folks who made the most money during the gold rush were selling shovels. The branding “gold rush” of today is no different. If this was written twenty years ago it would be called Marketing Services Abound. As we advance into the twenty-first century,...


Purchase Book

Download The Audiobook NOW!

 

New York Times Besteller
USA Today Bestseller
#1 Bestseller Amazon
#1 Bestseller Barnes & Noble

 

Contact Michael & Bonnie

(707) 484-1600
sales@thebarefootspirit.com



    Find Out More About How To Build A CPG Brand

    Business Audio Theatre

    Business Audio Theatre

    C-Suite

    Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

    Copyright © 2021 Consumer Brand Builders.
    About · Privacy Policy · Terms of Use · Sitemap · Contact