Logo design

Consumer Brands Live or Die by their Adjacencies

YOU ARE KNOWN BY THE COMPANY YOU KEEP

by Michael Houlihan & Bonnie Harvey | Brand Building

Consumer food and beverage brands destined for bricks and mortar retail stores had better know what is slotted next to them on the shelf. All your great work on branding, brand development, logo design, and packaging can suddenly come to an abrupt halt if your branded...

Logo Design – Perception Trumps Purpose

CUSTOMERS OWN LOGOS

by Michael Houlihan & Bonnie Harvey | Branding

Limited to the design table, it is easy for logo designers and administrators to become isolated and insulated from the perceptions of their constituency, clientele and customer base. Recently, the University of California realized something. Not only did the public reject the design of their new...

Branding Services Abound – Know What You are Looking For

GET THE RIGHT TOOL FOR THE RIGHT JOB

by Michael Houlihan & Bonnie Harvey | Brand Building

They say the folks who made the most money during the gold rush were selling shovels. The branding “gold rush” of today is no different. If this was written twenty years ago it would be called Marketing Services Abound. As we advance into the twenty-first century,...