Integrity

The 8 Characteristics of a Quality Salesperson

IT’S A TWO-WAY STREET!

by Michael Houlihan & Bonnie Harvey | Brand Building

With our experience in sales and building a first-class business, our clients often ask us, “What are the characteristics you look for in a quality salesperson?” Our answer surprises them because it’s not just the characteristics of the salesperson - it’s the characteristics of your business...

Vermont’s Darn Tough Socks Deliver on their Brand Promise

KNOCK YOUR SOCKS OFF!

by Michael Houlihan & Bonnie Harvey | Brand Building

Just when you thought everything was made in China, just when you thought there was no alternative to products that didn’t hold up, just when you thought that American manufacturing was dead, here comes Darn Tough! This plucky little Vermont sock company, founded in 2004, is...

The Ten Commandments of Brand Stewardship

ACQUISITION IS JUST THE BEGINNING

by Michael Houlihan & Bonnie Harvey | Brand Building

Companies that acquire a brand may think they “own” it, but they are really brand stewards. They are responsible, like parents, to protect and grow the brand so it will continue to thrive under their stewardship. Many brands have survived multiple owners. Many have died in...

Branding Your Business is a Multi-faceted Challenge

THE BRANDING MESSAGE IS MUCH MORE THAN OWNERSHIP

by Michael Houlihan & Bonnie Harvey | Branding

The cowboys used branding in the old west to identify their cattle and horses. When particularly excellent beef was identified with a brand, the brand itself gained value. After a while, it was expected that beef under that brand was going to be excellent. The repetition...