Product Branding

Product Branding – 5 Keys to Success

KNOW THE PLAYING FIELD – THEN SWING FOR THE FENCES

by | Branding

The results of successful product branding are all around us every day. Certain icon brands became synonymous with their products, like Kleenex with facial tissue, and Xerox with copying machines. Other brands imply high quality, such as Tiffany and Mercedes. Still, others bring to mind speed...
your brand is an icon if...

Your Brand is an Icon If …

3 WAYS TO KNOW IF YOUR BRAND IS AN ICON, AND HOW TO MAKE IT ONE

by | Branding

There are lots of icons in our world today. We find them on our desktops, in our favorite YouTube videos, and in the marketplace. Icons are usually something, be it a person, object, or character. Icons represent defining characteristics of our culture and our world. The...