Build Your New Brand One Sale at a Time – Business Skills Require Sales Skills
THE MISSING LINK
A Vital Business Skill Not Taught in Business Schools Guess what skill is most often missing that dooms the greatest number of startups. Ironically, it’s the same critical skill that is generally not taught in entrepreneurial schools. It’s the same skill that drives business, provides the...
Rebrand Without Losing Your Brand Equity
LOOK WHAT THEY’VE DONE TO MY BRAND!
Rebranding is dangerous! Proceed with caution! Ever wonder why so many brands disappear right after they are acquired? It’s because the acquirers thought they “owned” the brand and could do whatever they wanted with it. Maybe they saw their new acquisition as just another label, or...
Build a Brand, Not a Commodity for Someone Else
I DON’T CARE WHAT IT DOES, IT’S NOT AN iPHONE
Brand Vs Commodity The difference between a brand and a commodity is loyalty. There are folks who know that the Samsung may do more than the iPhone, but they are loyal to the iPhone. It’s their brand and no matter if it costs more or does...
4 ways to Future Proof Your Brand
NOW WHAT?
When it comes to the longevity of your brand, the challenge is simply to remain relevant, no matter what happens in the market. Being future proof means standing the test of time. It’s the difference between retro and classic. It’s the difference between the flash in...
7 Characteristics that Set True Entrepreneurs Apart
TRUE ENTREPRENEURS ARE BRAND BUILDERS
These days the word “entrepreneur” has been expanded to mean just about anyone who is self- employed. But we would like to see a new definition that distinguishes between solopreneurs, sole proprietors and single service providers on the one hand, and brand equity builders on the...