7 Rebranding Tips

NOT SO FAST!

Are you having trouble with sales? Has your distribution run into a wall? There’s a boatload of  rebranding experts telling you, “It’s time to rebrand!” They have a vested interest in your decision to do so. They get paid whether or not their rebranding strategy plans...

The Trouble with Disruption

THE EMPIRE STRIKES BACK!

Today the business tabloids will tell you how glorious it is to disrupt your industry. Every week there’s a new story about another successful entrepreneur who has disrupted their industry and made a billion. But that’s not even half the story. The tabloids are quick to...