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Consumer Packaged Goods Brand Building – You Found It!

EXPERIENCE IS THE GREATEST TEACHER

by Michael Houlihan & Bonnie Harvey | Brand Building

If you are looking for actionable information on building a Consumer Packaged Goods brand, also known as a CPG brand, you have come to the right place. We don’t just talk about it, we actually did it. We took a CPG brand all the way from...

CPG Brand Builders Often Fail Before Finding Out What They Need to Succeed

by Michael Houlihan & Bonnie Harvey | Uncategorized

If enough people misspell a search word, Google will make the misspelling “valid” and direct them to the correctly spelled search word. If enough people ask for courses in an area that they think they need, the market will be flooded with how-to courses on that...