Don’t Let Price Anchoring Sink Your Ship
COMPARED TO WHAT?
The first price your customers hear or see is the price from which they will reference all future pricing messages. In other words, the first price is the anchor that they will keep coming back to in their minds when considering higher or lower prices for...
The Trouble with Disruption
THE EMPIRE STRIKES BACK!
Today the business tabloids will tell you how glorious it is to disrupt your industry. Every week there’s a new story about another successful entrepreneur who has disrupted their industry and made a billion. But that’s not even half the story. The tabloids are quick to...
Startup Brand Builders Need to Take the Retail Sales Process Seriously
“WILL BE SOLD AT RETAIL”
Too many business plans over simplify the sales process. We have seen some that state under the sales section, “Will be sold at retail.” Good luck with that! As a society, we constantly underestimate the sales process. This popular “shopper’s” view of sales has no place...