Amazon Buys Bricks and Mortar!

Amazon Buys Bricks and Mortar!

I’LL MEET YOU HALF WAY

With all the hype these days about “the end of bricks and mortar retail,” it’s interesting that the world’s largest online retailer just bought a very physical, bricks and mortar national grocery store chain. Does Amazon know something about the limitations of on-line retail? Their acquisition...

Marketing Channels Do Two Things Well

MARKETING CHANNELS GET YOUR PRODUCT TO MARKET AND YOUR MESSAGE TO YOUR CUSTOMER

Marketing channels are the means of getting your product to market while also effectively communicating good reasons to buy it at every level of distribution. Marketing channels are often confused with advertising channels. Although advertising is required in one form or another, marketing channels deliver your...