crisis

Box Power’s New Mini Box Cuts a Big Problem Down to Size!

NOT JUST TALKING ABOUT THE WEATHER

by Michael Houlihan & Bonnie Harvey | Brand Building

They used to say, “Everybody talks about the weather, but nobody does anything about it.” With the world’s dependence on fossil fuel plus climate crisis deniers in the halls of government, it might be more appropriate to say, “Everybody does something about the weather, but nobody...

3 Steps to Mitigate Product Harm and Save Your Brand

“I LIKE HOW THEY HANDLED THAT!”

by Michael Houlihan & Bonnie Harvey | Brand Building

Your product has been found to be defective! You’re facing a market-wide recall! Your buyers are considering whether to continue to do business with you or not. All those years of brand building are suddenly working against you. Your brand is finally a household word. But...

Brand Management includes Crisis Control

BRAND MANAGEMENT IS COMPREHENSIVE VIGILANCE

by Michael Houlihan & Bonnie Harvey | Brand Building

Brand management is comprehensive vigilance, adjusted to market conditions and distribution realities. Crisis control is no doubt a major part of brand management. An Example of Good Brand Management Thru Crisis Control Odwalla is an excellent example of good brand management. Because Odwalla wanted to provide...