Brand Builders Who Produce and Sell Their Own Products Can Underestimate the Value of Their Own Labor

Brand Builders Who Produce and Sell Their Own Products Can Underestimate the Value of Their Own Labor

DON’T GET TRAPPED BY DOING IT ALL

Some brand-building entrepreneurs start off doing everything themselves, from production and supply chain management, to sales and customer service. Often this works – for a while! But ultimately they realize that in order to grow their brand, they must hire salespeople besides themselves. Then they realize...

At the Customer Experience Level Your Sales and Consumer Care People Know More than Your Marketing and Production People

STAY INFORMED AND STAY RELEVENT

Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catchphrase, and merchandising materials. But like...