EVOLUTION, NOT REVOLUTION
by Michael Houlihan & Bonnie Harvey | Branding
The Datsun automobile spent five years to rebrand itself into the Nissan. First it was the Datsun, then the Datsun by Nissan, then the Datsun Nissan, then simply the Nissan. Although Nissan wants to bring back the Datsun name for economy cars in emerging markets, the...