3 Good Reasons to Give Your Distributor to Carry Your CPG Brand
IT’S NOT THE PRICE OR THE QUALITY!
You may think that distributors will carry your consumer package goods (CPG) brand because your price is so low or your quality is so high. You may think that they will provide it to stores in their territory because the packaging is so cool or the...
Your Package Is the Only Point of Purchase (Advertising Material) that Consistently Makes it to the Retail Shelf
WHAT? THEY THREW IT AWAY?!
The point of purchase (AKA POP) is the most powerful place in the distribution chain. It’s the only place where the product, the customer, the money, and the final decision all come together. No matter what you customer has seen online or in the media, they...
Competitor Market Research Has Already Been Done by Your Sales Team
LET’S DO ANOTHER STUDY – NOT!
We think it’s really sad that some companies have become so siloed that they embark on expensive competitor research programs when their salespeople already know what their competitors are doing. Marketing departments in some large companies are getting carried away with “make work.” It’s almost like...