Consumer Brand Builders

Menu
  • Home
  • About
  • Branding
  • Brand Building
    • Rebranding
  • Positioning
  • Sales
  • Worthy Cause Marketing
quality salesperson

The 8 Characteristics of a Quality Salesperson

IT’S A TWO-WAY STREET!

by Michael Houlihan & Bonnie Harvey | Brand Building

With our experience in sales and building a first-class business, our clients often ask us, “What are the characteristics you look for in a quality salesperson?” Our answer surprises them because it’s not just the characteristics of the salesperson - it’s the characteristics of your business...
3 Good Reasons to Give Your Distributor to Carry Your CPG Brand

3 Good Reasons to Give Your Distributor to Carry Your CPG Brand

IT’S NOT THE PRICE OR THE QUALITY!

by Michael Houlihan & Bonnie Harvey | Brand Building

You may think that distributors will carry your consumer package goods (CPG) brand because your price is so low or your quality is so high. You may think that they will provide it to stores in their territory because the packaging is so cool or the...
Your Package Is the Only Point of Purchase (Advertising Material) that Consistently Makes it to the Retail Shelf

Your Package Is the Only Point of Purchase (Advertising Material) that Consistently Makes it to the Retail Shelf

WHAT? THEY THREW IT AWAY?!

by Michael Houlihan & Bonnie Harvey | Brand Building

The point of purchase (AKA POP) is the most powerful place in the distribution chain.  It’s the only place where the product, the customer, the money, and the final decision all come together. No matter what you customer has seen online or in the media, they...
Competitor Market Research Has Already Been Done by Your Sales Team

Competitor Market Research Has Already Been Done by Your Sales Team

LET’S DO ANOTHER STUDY – NOT!

by Michael Houlihan & Bonnie Harvey | Brand Building

We think it’s really sad that some companies have become so siloed that they embark on expensive competitor research programs when their salespeople already know what their competitors are doing. Marketing departments in some large companies are getting carried away with “make work.” It’s almost like...
sales jobs

Sales Jobs Require Social Skills and Product Knowledge

15 QUALITIES TO LAND THE PERFECT SALES JOB

by Michael Houlihan & Bonnie Harvey | Sales

Every business really has only two divisions: Sales and Sales Support. Without Sales, no one in Sales Support gets paid. Why are salespeople so essential to any brand? Generally, the buyer “buys” the salesperson and not the product. A buyer’s relationship with a particular salesperson can...


Purchase Book

Download The Audiobook NOW!

 

New York Times Besteller
USA Today Bestseller
#1 Bestseller Amazon
#1 Bestseller Barnes & Noble

 

Contact Michael & Bonnie

(707) 484-1600
sales@thebarefootspirit.com



    Find Out More About How To Build A CPG Brand

    Business Audio Theatre

    Business Audio Theatre

    C-Suite

    Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

    Copyright © 2021 Consumer Brand Builders.
    About · Privacy Policy · Terms of Use · Sitemap · Contact