How to Measure Brand Equity

How to Measure Brand Equity

WHAT’S IT WORTH?

Most authorities agree that brand equity is the commercial value that “derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.” But how do you measure brand equity? First, let’s get a hint from...
How to Sell Your Business

How to Sell Your Business

BRAND EQUITY RULES!

The first question we ask our clients is “Why are you going into business?” Sounds simple, but it’s not. Some say “Because it’s my passion.” Some say “I’ve always wanted to be my own boss.” And some say, “I want to leave it to my kids.”...
Brand Builders Who Produce and Sell Their Own Products Can Underestimate the Value of Their Own Labor

Brand Builders Who Produce and Sell Their Own Products Can Underestimate the Value of Their Own Labor

DON’T GET TRAPPED BY DOING IT ALL

Some brand-building entrepreneurs start off doing everything themselves, from production and supply chain management, to sales and customer service. Often this works – for a while! But ultimately they realize that in order to grow their brand, they must hire salespeople besides themselves. Then they realize...