EVEN A GREAT PRODUCT WILL FAIL – IF YOU DON’T MAKE THE 7 SALES
by Michael Houlihan & Bonnie Harvey | Sales
Companies – especially new companies--underestimate channel distribution management. Channel distribution management includes everything from merchandising and delivery, to policies and procedures, oversight and field reports. It’s a huge area of concern. The bottom line is: Your customer can’t buy it if it isn’t there. The channels...
