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Cause Marketing

Cause Marketing is Not Just for Big Business

GIVE YOUR CUSTOMERS A SOCIAL REASON TO BUY YOUR PRODUCT

by Michael Houlihan & Bonnie Harvey | Worthy Cause Marketing

In 1986, when we started the Barefoot Cellars brand, we were faced with the same problem that vexes most consumer product companies: How to get the word out with limited funds. A commercial advertising campaign was simply out of the question. As a new company, we...
Branding yourself

Branding Yourself Requires Consistent Messaging

YOU ARE WHAT YOU TWEET – OVER AND OVER AGAIN

by Michael Houlihan & Bonnie Harvey | Branding

Today, branding yourself, “self branding,” or “personal branding” can be achieved by business professional and the average person through skillful and repeated use of social media. Ten years ago, to brand yourself, you needed to write a book, be a politician, appear on TV, or be...


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New York Times Besteller
USA Today Bestseller
#1 Bestseller Amazon
#1 Bestseller Barnes & Noble

 

Contact Michael & Bonnie

(707) 484-1600
sales@thebarefootspirit.com



    Find Out More About How To Build A CPG Brand

    Business Audio Theatre

    Business Audio Theatre

    C-Suite

    Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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