brand integrity

Brand Image Can be Tainted by a “Made in China” Label

WHAT'S THE REAL COST

by Michael Houlihan & Bonnie Harvey | Brand Building

Can having your products made in China hurt your brand image? We often say a brand is only as good as its product and reputation. Over the past decade, producers of branded products from machines to clothing, from toys to tools, and from eyeglasses to iPhones...

Black Friday Exceeds its Brand Width

MORE IS NOT NECESSARILY BETTER

by Michael Houlihan & Bonnie Harvey | Branding

This year, many people were shocked at the incursion of Black Friday sales into Thanksgiving Day itself. They thought the Thanksgiving holiday should remain a time for family and friends to gather together to share appreciation and gratitude. But not for shopping. Nevertheless, the big box...