"GOOD LUCK WITH THAT!" VS. "HOW CAN WE HELP?"
by Michael Houlihan & Bonnie Harvey | Worthy Cause Marketing
With big companies and big non-profits, we often see checks being written for sponsorship rights. This often buys the right to use the non-profits logo on the companies’ products and collateral marketing materials. While many non-profits are reliant on these sponsorships annually, their members need more...