Accounting

3 Things You Can’t Outsource

FOCUS ON SALES, NOT PRODUCTION

by Michael Houlihan & Bonnie Harvey | Leadership

When contemplating a new business, many inexperienced entrepreneurs think they need bricks and mortar investments like offices, factories and farms. Focusing on production instead of sales is the biggest mistake many new start-ups make. Typically, when members of the general public first meet us, they automatically...

5 Threats That Can Kill Your Brand in the New Year! – Part 5

Distribution

by Michael Houlihan & Bonnie Harvey | Brand Building

In this series we have been examining threats from inside your own organization that can kill your brand in the New Year. Now is the time to be on guard against them. As we like to say, brands are not murdered by the competition, but die...

5 Threats That Can Kill Your Brand in the New Year! – Part 3

ACCOUNTING AND FINANCIAL

by Michael Houlihan & Bonnie Harvey | Brand Building

In this series, we have been discussing how to recognize the various ways your own people can inadvertently hurt your brand. Your company is ultimately only as valuable as your brand equity. Your brand equity is based on the likelihood that your branded products and services...